“What if there was a map and all the landmarks on it were Schrafft’s? I’d buy that map.”
Bette Midler
The Schrafft's Story
- Schrafft’s is arguably one of the most beloved restaurants in history
- Named “One of the 10 Restaurants That Changed America”
- Remembered by millions, a blockbuster brand in today’s dollars.
- Quality and consistency unmatched due to recipes cooked from scratch
- Loved by food critics Ruth Reichl, Mimi Sheraton, Gael Greene
- Adored by Andy Warhol who created Schrafft’s graphics & TV spots
- Films: Breakfast at Tiffany’s, Mame, Kramer vs. Kramer, Mad Men, The Tender Trap
- A national grocery business in prepared entrées and ice cream until 1990
Why Do People Love Schrafft's?
- Schrafft’s is a hug. But it goes further: it’s also about joy and having fun.
- The servers, surroundings, music and ease of dining ensure this.
- Schrafft’s has permission to be every meal of the day including late-night offerings.
- Schrafft’s welcomes everyone. It’s not a kids’ place.
- It’s not a family place. It’s not a singles bar. It’s for everyone.
- Schrafft’s embodies cocktail culture and fusions with liquor, liqueurs and ice cream. Hence the addition of a “Dreamery Bar” to our flagship.
- Schrafft’s believes people should always feel better walking out than they did coming in.
